IWD: What changes have we seen for working women? Meet our Marketers.
To celebrate International Women’s Day this year, Head of Operations, Amee Patel, has interviewed some of the women from each department here at CloudTrade to recognize and celebrate the work they are doing and the successes they have had.
AP: Hi Both! Thank you so much for agreeing to talk with me today. Can we start with you telling me a bit about yourself and your role here at CloudTrade?
AB: I started out my career in Marketing as an apprentice. I think I found my love of Marketing through growing up in one of the biggest changes in the digital world, digital has progressed so much over the last 15 years, and I can see the power of both digital and standard marketing. I joined CloudTrade five months ago as the Marketing Assistant. My role really focuses on stuff like social media, website management, internal comms, and things like that.
RM: I have a very varied past. I originally worked in publishing, which I loved, then went on to technical writing having been in the non-fiction and medical domain in publishing. Then I went to University later in life and did languages, which is actually what I’d always wanted to do.
AP: That’s so cool – is that where you learnt to speak French?
RM: Yes, and German – I had A Levels behind me and a lot of experience, as we had lived in Germany and had a lot of French friends. After leaving university, originally I got a job as a translator, doing technical translation for the car industry. I didn’t really enjoy the subject matter. I then had a go at teaching and decided I quite liked the environment of being in a school, so I did my PGCE and became a language teacher. However, after 20 years or so in teaching, I was ready to move on to something new and this came up. My role is Director of Marketing in France, working on the brand-new French website, which I’m delighted to be working on. I’m really enjoying it.
AP: Brilliant. So, what would you say is the best thing about working for CloudTrade?
AB: I think for me, it’s a really innovative company. It’s really continuing to change and grow and develop, which really excites me. In the tech industry, there’s always something new happening, something going on, and I think it’s great that CloudTrade continues to grow and jump on to the trends, which is great to be a part of.
RM: From a holistic perspective, I love the fact that CloudTrade’s technology is innovative, and that the system is continuing to evolve. For me as a cog in a wheel, I love being instrumental in the setting up of the French website and having sole responsibility for the French content.
AP: Do you think that Marketing in the Tech industry is different to other sectors, and why?
AB: I think that as tech has become more important for people and businesses, we’ve seen the importance of marketing grow with the need to attract new customers. We have seen a lot of changes to Marketing more recently and I think Marketing has started to see a lot of fresh and new ways to do things, especially for digital marketing. For example, look at the way social media has become such a big part of how businesses market themselves now. I think Marketing in Tech has become a very interesting place to work as things are always changing, new concepts coming out, new technologies, and I think this makes it such a great place to be. The opportunities make it a great industry to learn and showcase the talents that you have. It is great that more women are being attracted to roles in tech. It is a great industry to work in and there are options like Marketing if you don’t want to do the more technical roles, like Development.
RM: I don’t really know the answer to this question, this being my first marketing role. In tech, you have certainly got to have a good understanding of what the company does and make sure that you are not dumbing down content that could be read by highly proficient technical staff. It’s not like marketing, say, biscuits, which I’m sure is fun and challenging in its own way, but would be a different job entirely with a very different target audience. You have to keep your eye on what level of language and content is appropriate for your company.
AP: So Ros – as you touched upon before, you’ve had many career changes over the years. Has it been challenging changing professions?
RM: I think it’s rejuvenating, I love changing professions. I’ve always liked that. I’ve done it a few times and it’s always felt like taking in a breath of fresh air. I think it’s good for you as well, I think it’s good for your brain not to get stuck in a groove.
AP: Perfect – I’m going to hand my notice in and tell Richard it was your fault! In your experience, Ros, do you think that attitudes towards women have changed over the years?
RM: Massively and in a very positive way. You can do whatever you want if you put your mind to it as a female. You can go into whatever sector you want, and education is quite different. When I was at school, girls simply weren’t encouraged to study the sciences, and this obviously isn’t the case anymore. Today, girls can choose whichever subjects they like, so we see a much more even spread of women throughout the arts and sciences. However, I do think that there is plenty of room for improvement and there always will be while women do not share the responsibility of their children with their partners, and while childcare is often prohibitively expensive. I feel sorry for young parents, when it can be such a struggle for them to get children to nursery or school, go to work, come home, pick their children up and then have no money at the end of the month because they have spent it all on childcare. Or, alternatively, their partner does all the ferrying and putting to bed, so they don’t see their children all week. Perhaps things will change in that respect with regards to commuting and home working now.
AP: I think it’s really interesting that you’ve touched on motherhood as that’s a personal struggle of mine. I often feel like I have to excel now as I will have other priorities when I have children, which will mean the end of my career… I often feel like I have an expiry date!
RM: And that’s so unfair.
AP: Absolutely. Finally, do you have any advice for young women looking for a career in Marketing?
AB: As a young woman coming out of school and making big decisions about my future and my career, it was quite daunting! It feels like a big responsibility to make those decisions on what to pursue in your life for the next twenty to thirty years. I would say trust your instincts, know your passions, and just believe in yourself and push forward for wherever you want to go next. Your biggest believer is yourself, so if you believe in yourself and trust yourself, you will go far. There are lots of fantastic women in marketing, but you’ll often see the men in the leadership roles, believe in yourself and let that be you – we need more female leaders!
RM: I’d say decide on an area that really interests you and go for it. Of course, that’s easier said than done, not everyone has a burning passion when they come out of school or even out of university, so just dipping your toe in the water is really important. Just have a go at whatever role you can find and you may be surprised. I didn’t think I’d end up in Marketing, but I’ve found it really interesting. It’s very varied and it’s of great importance to any company. I especially like reading and editing the very good writing that we put out as blogs at CloudTrade and I love the translation work which comes with my particular role. Doing languages isn’t a natural path into Marketing, but in actual fact, it’s made a lot of sense. I think that’s the problem with languages actually, people don’t know how to take them forward if you don’t want to teach, but in fact there’s lots of different industries – any industry really that sells overseas is a possibility. If you find a job in Marketing, it will be interesting, varied, stimulating, and it’s essential, and there’s not many jobs where you feel like that.
AP: Thank you so much for all of your responses guys! It’s been so great to chat with you both and see the Marketing world from two vastly different perspectives.
To our readers – thank you so much for tuning in to today’s blog. If you have any more questions for either Amy or Rose, I encourage you to contact them directly – you can find their contact details below. In tomorrow’s installment, we will be talking with Rebecca Bohms from our Sales team about her experiences in Sales – a heavily male-dominated world.
Marketing Assistant – email@example.com
Director of Marketing in France – firstname.lastname@example.org