It may not be rocket science, but it can be complex
Reading documents may not be rocket science, but computers struggle to do what humans find simple. Is technology finally able to read documents in the same way as humans?
CloudTrade are in the business of extracting and interpreting information out of documents which have been written can be understood not by people, not computers.
This is probably one of the most frustrating problems in the history of IT.
Reading stuff out of documents feels easy to us, as people. Nowadays anything to do with people communicating to other people feels easy, and we ultimately think that since computers are cleverer than we are (in many ways), that if a person finds a task easy, then a computer should find this no trouble at all.
The problem is: we tend to forget just how clever people are. Even if you struggle with long division, that brain of yours which controls everything from getting out of bed in the morning, to washing, driving to work, eating lunch, watching TV and so on, leaves the most powerful computers in the world floundering at the starting pole like electronic tortoises.
Communicating with other people, in speech or in writing, falls into that category of stuff that your brain is very good at but computers struggle to do. People get a lot of practice at it. No computer in the world could have read what you’ve read so far and have any idea of what I’m talking about, but you’ve understood me completely (well I hope so!).
CloudTrade aren’t in the world of building robots, of course, not even robotic tortoises. Neither are we trying to write a full natural language processor which could understand everything that a human being might want to say to it. These sorts of achievements are truly well within the realms of science fiction. However, what we have built at CloudTrade, is a natural language processing engine which can understand those documents which we have programmed it to understand. This is much more sophisticated than the approaches which are otherwise prevalent in the marketplace.
For example, just hoping that a particular bit of information on a document (for instance, a VAT number) might always be found on the same place on a page, just isn’t going to work. Neither will the idea that you might be able to go hunting for some unique piece of text and then look in some predetermined distance and direction to find what you’re after. These sorts of techniques work occasionally, but most of the time pages jiggle around and the chances of being able to find something which is not only guaranteed to be unique, but also always in the same location relative to what you’re looking for is tiny.
We frequently get people coming to us after they’ve tried these sorts of solutions and then given up in frustration and I sympathise with this scenario. Often, they thought that the problem they had was an easy one so they bought into an easy solution, more often or not wrapped up with some sort of neural network element, which then proves unhelpful. They’ve then discovered that this easy solution didn’t work and that they had to spend all of their time filling in for its mistakes, or being told that they had “yet another” special case which would require costly scripting or programming.
CloudTrade are simply not like this.
Ok, I know anyone can make that sort of claim, but I like to think that we put our money where our mouth is by offering our solution as a full service, rather than as a software licence where you may be left to find out for yourself whether the solution works effectively or not. We configure it to fit your requirements and when it’s up and running we correct its mistakes and maintain it for as long as you stay with us. Furthermore, we’ll charge you the same price for every document we handle, no matter how awkward or complicated it may be.
We’re the only company prepared to do this because we know, ultimately, that we’ve built the right solution. It may not be rocket science, but it’s actually pretty clever, and it turns out that you need to be pretty clever if you want to solve this problem.